Excellence that defines the game.

We are not a gamble. We are the certainty of an elite CRM and Gamification operation, led by those who live the daily life of the biggest operators.

Born in Operations

Our journey began managing e-commerce retention in 2018, bringing retail data precision to the betting world. In 2021, we took on the challenge of leading CRM for high-growth operators.

It was in the operational trenches that we validated our methodology. We exhaustively tested every journey, every gamification trigger, and every reactivation strategy to understand what really moves the LTV needle.

Today, Betfunnels is the materialization of that expertise. We deliver to ambitious operators a world-class retention structure, without the learning curve of an in-house team.

Up to 100%

Improvement in inactive Cohorts

2019

Years of experience in Digital CRM

Elite

Team seniority level

Who commands the game

Rafael Camilo

Rafael Camilo

CEO & Founder

Tiago Castro

Tiago Castro

CRO & Co-Founder

Jonas Schaefer

Jonas Schaefer

COO

Combat Structure

Behind the strategy, an operational army working 24/7 for your success.

+30 Specialists
Squad Leader
Account Manager
QA Leader
Operators

Senior Leadership.

Your operation cannot be in the hands of juniors. Our leadership acts directly on your strategy.

Zero Learning Curve

We already paid the price for trial and error in recent years. You receive only validated strategies that generate immediate revenue.

Owner Vision (CRO)

We don't just look at email open rates. We look at NGR, LTV, and Net Retention. Our focus is your casino's financial result.

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